Sometimes…if you’re a very special person like this client was…you can get us to turn you around a great logo in a very small time window. Here’s the brief we received:

The Design Brief

It’s a fund raiser for the Okefenokee Heritage Center. We will be selling booth space to those who would like to come and sell their wares – which will include art, antiques, crafts and collectibles. I named it Christmas In the ‘Cross (waycross) because we hope to establish this for every year at the first weekend in December and hopefully some of the crafters will have Christmas type crafts. I wanted to incorporate the maltese cross because supposedly Waycross’ downtown was layed out in a malteste cross pattern – the same one used for the Plant Railroad System. I don’t want the cross to be really obvious but would like a christmas feel to it. We will use this logo on our flyers and advertisement and who knows.. maybe even some t-shirts So there you go.

So there’s the challenge. Forty-eighty hours to make a logo that invokes the holiday spirit and the heritage of Waycross, GA.

I was really having a creative roadblock for essentially the first 24 hrs. & an off-topic conversation with my lovely wife was really what sparked an idea (so she gets some credit here). Somehow the stars just aligned and I think what resulted is one of our most simple, yet iconic logos to date. Check it out below.