Back in Nov. 2008 we were contacted by the local cable company, at the time Waycross Cable, concerning a major rebranding project. Waycross Cable had just been bought by a company who were going to rebrand the company under the name of Mediastream. Needless to say we were super excited about the prospect of our first major multi-faceted project. Believe me when I say this, there were some grand ideas being thrown around in our initial meetings but all things that we felt capable of delivering.

So all that to set the stage for the following 2 part blog series on our experiences as designers within the “cookie jar” design process. In part one, Matt will discuss his frustrations with the web development process…the miscommunications, the scope creep, the endless revisions, etc.  Also, you’ll hear about the changes we’ve made to our web development workflows to avoid any of these problems reoccurring in the future.

In part 2, I’ll discuss how something as important as a corporate identity can be so so poorly handled. I’ll discuss how an original idea became warped into an attempt at a carbon copy clone of a national competitor in the cable industry. Plus, I’ll cover why I now know the importance behind a corporate identity guide when it comes to the logo development process.

We made a lot of mistakes during this project but in that same vein we learned a lot from all of them. So with this series we’re hoping to share what we learned and hopefully help some fellow creatives avoid the same mistakes we made.